I really like the “give them the thing up front and the be the bridge to help them use it” idea.
The other 4 fit well with Ray Krocs key to success for building a rabid fan base for McDonalds “Look after the customer and the business will take care of itself.”
And I enjoyed hearing all your stories woven throughout the lessons. I don’t think I’d survive working in Hell’s Kitchen.
"Be the bridge" — so good, right? If you've not read "the E Myth Revisited" by Michael Gerber, I'd highly recommend it based on your Ray Kroc reference.
I'm glad you enjoyed the stories! Plenty more where those came from... I don't know about Hell's Kitchen, but I'll always have a special place in my heart for food service
And closing sales. I wish people would realize that those with the highest close rate don't TRY to close, they do what I've done since I was a child, figure out how it might help -- then earn the sale, rather than trying to close.
Thanks Derek - appreciate the article made me think (& waited for strike3 or walk to base😏)
Thanks for reading! Glad you enjoyed it. With enough at-bats, we all get plenty of strikeouts, walks, and hopefully some solid hits
I really like the “give them the thing up front and the be the bridge to help them use it” idea.
The other 4 fit well with Ray Krocs key to success for building a rabid fan base for McDonalds “Look after the customer and the business will take care of itself.”
And I enjoyed hearing all your stories woven throughout the lessons. I don’t think I’d survive working in Hell’s Kitchen.
"Be the bridge" — so good, right? If you've not read "the E Myth Revisited" by Michael Gerber, I'd highly recommend it based on your Ray Kroc reference.
I'm glad you enjoyed the stories! Plenty more where those came from... I don't know about Hell's Kitchen, but I'll always have a special place in my heart for food service
I like the bullets point at the end. My favorite is “We do not have customers, we have guests”
When I owned a real estate brokerage, I taught our agents: "When listing a property, the seller is no longer our customer, they become our client.”
Love that! It might seem small, but it’s such an important mindset for creating meaningful relationships
And closing sales. I wish people would realize that those with the highest close rate don't TRY to close, they do what I've done since I was a child, figure out how it might help -- then earn the sale, rather than trying to close.
Wholeheartedly agree! Consultative SOLVING is the best sales strategy—because it prioritizes being helpful